Most of us love our Facebook or Myspace accounts. We check them daily to catch up with friends, or creep on people we barely even know. However, these sites have the potential to have a huge impact in public relations work.
According to a blog by Yaxley, when using social networking to promote one's organization, it is important that the practitioner manage their time well. From being both a Facebook and Myspace user, I can see how someone could get easily caught up in looking at other things and forget the task at hand. Another tip she offers is to not be a lurker, but instead be actively engaged in conversing with people and making comments. This is extremely important, as one the essential elements of public relations is relationship building.
Using social networking is a great way for a practitioner to manage their time and develop relationships. Most people in today's world seem to prefer to communication by typing in some way, through e-mail, social networking sites, texting, etc. It seems that no one is ever in their office to answer phone calls. By utilizing social networking sites, a professional can leave a message that the potential consumer can retrieve and respond to whenever they like, even if they can't get a hold of the practitioner. This is especially vital when working with clients in different time zones as well.
If a PR professional is going to utilize social networks, it is essential that they check their networks just as often as they do their voicemail and e-mail. Likewise, they must update their pages regularly so people will not get bored with them and lost interest. One of the worst things I find is a page that has outdated information. Along those lines, I hate when I send a message to a company's social networking page and I do not get a response. This definitely does not build a relationship with me, and instead works to destroy that relationship. These are important elements that a PR professional should consider before beginning social networking; it has to become a part of the daily routine.
As they say, go big or go home. :)
Creative Entry #8
9 years ago